Friday, September 25, 2009

Effective trade shows by Celica Marketing

Presenting your product in trade shows is a widely acceptable strategy when your target customer is a pretty large number. Celica plans and presents the products for the credible clients, so that it reaches to the right customer, while marketing their products or services in the trade shows. The company conducts both pre-trade show marketing and post trade-show marketing.
The purpose of pre-trade show marketing is critical to alert potential customers to be focused on the company's presence, purpose and business. Post-trade show marketing involves follow-up, which is an equally essential part of event marketing, as far a customer is concerned. The data collected in the post-trade show marketing is of immense value in designing the future strategic policies and Celica being a customer-centric company achieves targets by satisfying the customer needs.