For Celica Marketing, it all begins with a handshake. The real strength for any direct marketing company, is the direct rapport that it shares with its customers. Thus Celica owes its success to the direct relation that it has developed with customers. Coming to this direct rapport, it all begins with a handshake, the handshake that's exchanged between the company's representative and the customer on their first meeting. The handshake is a real warm one, imparting a very friendly kind of message- “No worries from here on. We are your friends and we are going to take care of your needs”. The relationship develops from that point into a real warm camaraderie, one that has the warmth of the bond shared between friends. It's upon this warmth, this sincerity in dealings that Celica has been building up its empire of success in direct marketing.
